Frase

Overview

Frase.io is an AI-powered content creation and optimization suite built for marketers, agencies, and content teams who want to streamline the research-to-publication process. At its core, Frase combines competitor SERP analysis, AI-generated outlines and briefs, a writing editor powered by its proprietary AI, and real-time SEO optimization scoring—helping users craft content that aligns with search and generative engine intent.

Rather than building an AI-only writing tool, Frase emphasizes SEO-driven workflows: it evaluates top-ranking content for your target keyword, suggests structure, recommended headings, topics, and key terms, then lets you generate drafts or optimize existing pages right within the platform. The platform’s intuitive interface, brand voice settings, real-time scoring, and integrations (Google Docs, WordPress, Chrome extension) make it a comprehensive toolkit for content teams looking to scale SEO-friendly content production.

By letting users go from keyword to brief to optimized draft in minutes, Frase significantly cuts down the time needed to produce content that ranks and resonates—without sacrificing the human touch during editing and refinement.

How It Works

1. Enter a target keyword or topic—Frase pulls insights from top-ranking SERP pages.
2. Generate a content brief or outline, complete with suggested headings, questions, and keywords.
3. Use the AI Writer or Wizard to auto-generate sections, intros, FAQs, or full drafts.
4. Input your own content or import existing pages into the Content Editor for real-time optimization.
5. Monitor topic and SEO scoring, gap analysis versus competitors, and apply edits until optimized.
6. Publish or export your final draft—integrated with WordPress, Google Docs, or directly copied out.

Use Cases

• Create SEO-informed content briefs for articles, landing pages, or blog posts.
• Draft AI-powered blog sections, FAQs, meta descriptions, or product descriptions.
• Optimize existing webpages to outrank competitors by analyzing keyword coverage and structure.
• Develop internal knowledge bases or website chat answers with Frase Answers and AI knowledge tools.
• Scale content creation across multiple users or teams with folders, collaboration tools, and brand templates.

Pricing

• Free Trial / Starter: trial access, limited to 10,000 AI-generated words and minimal queries.
• Solo Plan – $15/mo: 1 user, basic features, limited queries.
• Basic Plan – $45/mo: 1 user, more AI generation capability and full feature access.
• Team Plan – $115/mo: Up to 3 users, unlimited AI word generation and queries.
• Enterprise tier: custom pricing and usage support for larger teams (available on request).

FAQs

Q: Do I need a credit card to start?

A: No—Frase offers trial access without requiring payment details.

Q: What AI model powers Frase? Is it GPT‑3?

A: Frase uses its own proprietary AI rather than GPT‑3 or GPT‑4, enabling customized features tailored to SEO workflows.

Q: Can I integrate Frase with WordPress or Google Docs?

A: Yes—Frase includes plugins/extensions for WordPress, Google Docs, and Chrome for seamless workflow integration.

Q: Is AI-generated content unique and plagiarism‑free?

A: Generally yes, but users are advised to run plagiarism checks and humanize the content before publishing since AI may produce phrasing needing refinement.

Q: Are there limits on AI content across tiers?

A: Free trial is capped (~10,000 AI words). Paid plans (Basic, Team, Enterprise) offer unlimited AI generation, though the Solo tier may have stricter limits per month.