NowKnow

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A Better Way to Do Market Research

NowKnow helps companies get market research done faster and at a lower cost. Instead of spending weeks running traditional surveys, our AI technology can give you similar insights within hours. The system uses sophisticated AI personas - each representing a real demographic profile - who respond to your questions just as real people would. This means you get authentic, nuanced feedback that reflects how different types of people would actually think and respond.

What We Do

Market research typically involves a lot of waiting and significant costs. You have to find the right people to survey, wait for enough responses, and then analyze all the data. This process often takes weeks or months and can cost tens of thousands of dollars. We built NowKnow to solve these practical problems.

Our software lets you type in your research questions and choose your target audience, just like with regular surveys. You can also upload images to get feedback on designs, marketing materials, or product concepts. Instead of waiting for real people to respond, our AI personas - modeled on millions of demographic profiles - provide thoughtful, realistic responses. These simulated responses are checked against real survey results and consistently show 95% accuracy.

How It Works

Using NowKnow is straightforward. You start by typing in the questions you want to ask and uploading any images you want feedback on. Then you select who you want to hear from - for example, "women aged 25-34 who shop online." The AI personas matching your target audience then provide detailed responses based on their specific demographic profiles and characteristics. You get these results within a few hours, and you can easily adjust your questions and run new versions if needed.

The system shows you clear charts and findings, highlighting important patterns in the data. You can review all responses within the platform, making it easy to understand what's working and what isn't.

Real-World Uses

Companies use NowKnow in many creative ways:

Visual Design Testing:

• A/B testing logo designs before finalizing them
• Getting feedback on website or app interface designs
• Testing different YouTube thumbnail options
• Comparing multiple versions of social media ads
• Evaluating packaging designs or product mockups
• Testing email newsletter layouts
• Comparing different infographic designs

Marketing and Branding:

• Testing marketing messages with target audiences
• Comparing different ad creative versions
• Evaluating brand color schemes and visual identity
• Testing social media post designs
• Analyzing billboard or print ad layouts
• Comparing different call-to-action buttons
• Getting feedback on presentation slide designs

Product Development:

• Gathering feedback on product mockups
• Testing different color variants
• Evaluating user interface designs
• Comparing feature visualization options
• Testing instruction manual layouts
• Evaluating product photography
• Getting feedback on unboxing experiences

Digital Content:

• Testing blog post header images
• Comparing different video thumbnail options
• Evaluating course material layouts
• Testing different chart and graph designs
• Comparing data visualization options
• Getting feedback on digital download designs
• Testing different ebook cover designs

The system is particularly powerful for visual feedback because you can attach images to specific questions or create entire surveys about images. This makes it easy to get detailed feedback about specific design elements or compare multiple versions of visual content.

Data and Security

We take data security seriously and follow industry best practices to protect your research questions and materials. One major advantage of our AI-based approach is that you don't have to worry about GDPR or CCPA compliance for survey responses - since you're getting feedback from AI personas rather than real individuals, there's no personal data collection involved. This simplifies the research process and removes a common headache of traditional surveys.

Getting Started

You can try NowKnow for free, no credit card required!